As the discipline of product management matures, there is often talk in the PM community about a product management manifesto, a set of aspirational principles that guide us, similar to what the Agile manifesto did for software development. Here is my take on what it should say: As product managers, we have come to value:… Continue reading A Product Manifesto
Category: Ecosystem
A partner ecosystem
Seasoned product managers know that good products bring not only customers but partners who want a piece of the action. And that can be a good thing. Through partners, you can reach a wider audience for your products and provide customers a broader solution than with your products alone. The goal of Shipa Freight’s partnership… Continue reading A partner ecosystem